Shop renovations, marketing trends
Shops are a living space where things happen all the time.
When renovating shops we aim to create a living space in which the customer is the protagonist. At the same time, we provide a place for special offers through posters, so customers can see promotions in a non-invasive way. The most important thing is for a commercial space to offer a calm atmosphere that allows the customer to focus on their shopping experience as much as possible.
We are committed to a lifestyle in which technology is used to improve quality rather than increase speed, focusing on the calm enjoyment of the day to day, and encouraging conversations and experiences shared with other people. A new kind of commerce has come back into fashion, one that is more leisurely, in which the customer can enjoy each purchase and in which every detail is designed so that the customer feels comfortable and at ease.
Spaces for rest
Adapting a space so that customers can have a coffee between purchases, or read a book. This kind of service can already be seen in many shops, such as in the luxury sector, where champagne is frequently offered to the best customers.
The aim is for customers to feel unique, well cared for, important, and to earn their trust.
Whether you have an online store or not, our shop renovations take into account that all kinds of events will be organised there. That is why it is a good idea to dedicate an area for talks, conferences, training, exhibitions… a multi-purpose space that can be adapted to each activity.
More and more shops decorate their walls with work by local and emerging artists. They support local creativity and turn customer visits into a cultural outing. Shops can offer a complete experience that includes wine tasting, street food, music sessions, book presentations and cultural workshops.
The art of window display
Displaying products artistically is one of the best ways to attract customers to your shop. More and more shops are decorating their walls with the work of local and emerging artists. They support local creativity and turn customer visits into a cultural outing. Shops can offer a complete experience that includes wine tasting, street food, music sessions, book presentations and cultural workshops.
It is also a good idea to rotate ideas, create different environments, and design themed or seasonal window displays.
Offer a complete buying experience that leaves customers satisfied
Attract customers with an interesting and eye-catching window display, so they come inside and discover an interior design that invites them to get lost. But what happens when they take the product home? It is important to show a coherent brand image through packaging that customers can fall in love with.
These are just a few simple ideas on how to improve marketing at the point of sale. These details will make sure the customer remembers you, speaks well of the shop and comes back for more. The key to the charm of a shop lies in these small details.
Packaging is of the utmost importance, and must be beautiful, elegant and stylish.
Shops connected to the virtual world
Technology has become an ally for a 2.0 shopping experience, and guarantees customer satisfaction. Providing free wifi can be complemented through an additional online experience: offering the product catalogue on the website.
Having a brand app is another way to offer added value to customers. Keep in mind that 97% of the 250 most important retail brands are on Facebook.
Facebook is the most popular social network, and it can be a substitute for e-commerce until small businesses decide to create their own online store. But Facebook is not the only option. According to a study conducted by Campalyst, an online marketing agency based in New York, the social media sites that come after Zuckerberg’s network are: Twitter, YouTube, Pinterest and Google+. And then of course there is Instagram, which is a key tool, both for brands in this powerful industry and for influencers. These social media options can provide a definitive boost for any brand.
Influence of the Internet on consumer guidelines1. Website and e-commerce
2. Use of Digital Marketing in store
3. Social Media Marketing and Attraction Marketing
4. Facebook and other social media
5. Blog Marketing
6. Email Marketing
7. Foursquare, Groupon
8. Using mobile phones in store
9. Coordinating online/offline actions
10. Indirect online channels